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Middle Seat Blocking – Delta or Southwest?

Middle Seat Blocking – Delta or Southwest?

We are exploring how Delta and Southwest are adopting different strategies with middle seat blocking. And why both are probably right! A couple of weeks ago, we looked at how Delta continues blocking the middle seat in its planes. And we saw that the airline has made...
737 MAX – Southwest CEO Joins A Readiness Flight

737 MAX – Southwest CEO Joins A Readiness Flight

Just before Christmas, Southwest’s CEO Gary Kelly went on Twitter to announce that he flew in a 737 MAX readiness flight. The airline is still some way from returning the aircraft to service, but are working hard at it. Southwest has stated that they won’t return the...
Southwest Prefers To Remain An All Boeing Customer

Southwest Prefers To Remain An All Boeing Customer

While they looked elsewhere, Southwest’s CEO says that their plan is to remain an all Boeing customer, with an all-737 fleet, soon to include the MAX. Especially now, that the latter is back off the ground. A couple of years ago, the idea that Southwest might buy an...
How Computer Power Changed Airline Operations – Twice

How Computer Power Changed Airline Operations – Twice

Computer Power has not only defined the scope of Hub & Spoke and Point-to-Point airline operations. Computers literally shaped entire airline fleets. This article looks at how airlines bounced back and forth between the two systems, in large part because of...
Southwest Prefers To Remain An All Boeing Customer

Southwest – Survival Through Efficiency

Southwest’s CEO explains that the airline’s survival in the current crisis hinged on them having the right strategy well before the wonderful year of 2020. The airline’s CEO, Mr. Gary Kelly, believes that Southwest went into the crisis best prepared to survive. He...